JON P. ALSTON IS EMERITUS PROFESSOR OF SOCIOLOGY AT TEXAS A&M UNIVERSITY. HE HAS TAUGHT IN FRANCE AND CHINA. HIS INTEREST IS ON THE INFLUENCE OF CULTURE ON BEHAVIOR. HE HAS PUBLISHED OVER ONE HUNDRED JOUNAL ARTICLES AND TEN BOOKS INCLUDING A PRACTICAL GUIDE TO FRENCH BUSINESS, JAPANESE BUSINESS CULTURE AND PRACTICES AND BUSINESS GUIDE TO MODERN CHINA.