Hermann Simon is the Founder and Honorary Chairman of Simon-Kucher, which is the world’s leading price and commercial excellence consultancy. He has taught at Harvard, Stanford, MIT and Keio-University Tokyo. In China the “Hermann Simon Business School” is named after him. Professor Simon is an expert in strategy, marketing and pricing and the only German in the “Thinkers50 Hall of Fame” of the most influential management thinkers in the world. Professor Simon has published over 40 books in 30 languages, including world bestsellers on Hidden Champions and Price Management. His most recent books are True Profit! No Company Ever Went Broke from Turning a Profit (Springer, 2021) Hidden Champions in the Chinese Century (Springer, 2022) and Beating Inflation (Springer 2022).