Aaron Goldfarb

Aaron Goldfarb is a novelist, author, and journalist who has written for the New York Times, Wall Street Journal, Esquire, and VinePair, where he is their writer-at-large. His books include Hacking Whiskey: Smoking, Blending, Fat-Washing, And Other Whiskey Experiments and Gather Around Cocktails: Drinks To Celebrate Usual And Unusual Holidays. In 2020, he was recognized as the Tales of the Cocktail's cocktail & spirits writer of the year. Most recently, Goldfarb co-authored Brand Mysticism: Cultivate Creativity and Intoxicate Your Audience along with booze branding maven Steven Grasse. He lives in Brooklyn with his family and can be found on Twitter and Instagram at @aarongoldfarb.