Business Greatest Hits: A Masterclass in Modern Business Ideas
Oct 2010 · Bloomsbury Publishing
star
1 review
Ebook
208
Pages
About this ebook
Modern business is a blur of jargon with thousands of books all purporting to hold the key to relentless success. The working reality is often very different. This book distils and summarises all the best current thinking in business respectively so that you can become an authority yourself - and quickly.
As well as saving hundreds of hours of reading time, the reader is able to grasp ideas accurately, explain them authoritatively to colleagues and avoid being hoodwinked by those who claim to understand a concept when in fact they have got the wrong end of the stick. Books profiled include Nudge, Freakonomics, and Built to Last.
Modern business is a blur of jargon with thousands of books all purporting to hold the key to relentless success. The working reality is often very different. This book distils and summarises all the best current thinking in business respectively so that you can become an authority yourself - and...
Discover more
Ratings and reviews
1 review
About the author
Kevin Duncan is a marketing consultant and author. He has written five books, including Running Your Own Business (Teach Yourself series), and So What?, Start, and Tick Achieve (all published by Cyan). They have been translated into a range of languages, including French, Polish, Russian and Arabic. He has worked with many high-profile clients in his consultancy, including BT, Ogilvy, Orange and Saatchi & Saatchi.
Kevin Duncan is a marketing consultant and author. He has written five books, including Running Your Own Business (Teach Yourself series), and So What?, Start, and Tick Achieve (all published by Cyan). They have been translated into a range of languages, including French, Polish, Russian and Arab...
Rate this ebook
Tell us what you think.
Reading information
Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can listen to audiobooks purchased on Google Play using your computer's web browser.
eReaders and other devices
To read on e-ink devices like Kobo eReaders, you'll need to download a file and transfer it to your device. Follow the detailed Help Center instructions to transfer the files to supported eReaders.
