Unlocking Emotions in Design: A Comprehenisive Guide to Kansei Engineering

Simon Schütte · Anitawati Mohd Lokman · Shirley Coleman · Lluis Marco Almagro

Nov 2023 · BoD - Books on Demand

Ebook

220

Pages

Tools

Eligible

About this ebook

"Unlocking Emotions in Design: A Comprehensive Guide to Kansei Engineering" delves into the captivating realm of Kansei Engineering, an innovative methodology originating from Japan that revolutionizes product design and development. Unlike traditional approaches, Kansei Engineering places emotions and psychology at the heart of the design process. By unraveling the intricate tapestry of users' emotional responses and psychological nuances when engaging with products, this methodology transcends mere functionality to craft profound user experiences. Through insightful examples and a didactic journey, this book demystifies the foundational tenets of Kansei Engineering. As readers embark on this voyage, they'll traverse a landscape of diverse tools meticulously tailored for the methodology's application. These tools, akin to a craftsman's instruments, empower designers to decipher the intangible intricacies of human emotions and weave them seamlessly into their creations. Readers will emerge with a profound grasp of the Kansei Engineering methodology. Armed with this enriched comprehension, they will be adept at carrying our their own Kansei Engineering studies, a testament to the book's efficacy as a transformative learning resource. As designers and enthusiasts embrace the teachings held within, they will wield the power to evoke precise emotional landscapes through their creations, ultimately fostering unparalleled user satisfaction and profound engagement.

About the author

Simon Schütte is an Associate Professor at Linköping University in Sweden at the division for Product Realisation. He started research on Kansei Engineering in 2001 and has since developed a Europeanized version that can be applied in industrial affective product development processes.

Anitawati Mohd Lokman is a full Professor at University of Technology in Selangor, Malaysia. Her research focuses on emotional user experience including Kansei Engineering. Anitawati has a long experience in application and development of Kansei Engineering techniques

Shirley Coleman is Technical Director and Principal Research Associate at Newcastle University in the UK. Her expertise of research focuses on statistical modelling, problem solving, data visualization and business statistics. Shirley has many years experience in the usage and application of Kansei Engineering

Lluis Marco Almagro is an Associate Professor at Polytechnical University of Catalunya in Barcelona, Spain. His field of research is industrial statistics. In 2011 he wrote his PhD Thesis on the topic of evaluation methods in Kansei Engineering technique.

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