Resilient Businesses for Sustainability: Advances in Human Resource Management and Marketing, Part B

In Resilient Businesses for Sustainability: Advances in Human Resource Management and Marketing, Part B, a cross-section of global academics highlight the paths taken by various organizations to create resilient enterprises. This fascinating work explores how companies adapt, innovate, and integrate data into their processes while embracing transformative technologies in order to overcome challenges in different spheres of business. By conquering multifaceted obstacles across various domains of business, these organizations forge sustainable competitive advantages that propel growth and create market leadership.

With contributions from a diverse cross-section of scholars worldwide, this second volume provides invaluable insights into the role of Human Resource for sustainability and Marketing for building resilient businesses. Offering a comprehensive examination of how resilience is harnessed to build businesses capable of withstanding adversity, this book serves as an indispensable resource for researchers, practitioners, and leaders seeking to thrive in the turbulent era we inhabit.