How to Taste Tomorrow
Aug 2027 · Farrar, Straus and Giroux
Ebook
320
Pages
family_home
Eligible
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infoThis book will become available on August 10, 2027. You will not be charged until it is released.
About this ebook
Our tastes have been hijacked. A trailblazing food-policy expert shows us how to reengineer them for a healthy, sustainable future.
How do we change our food habits? We all know that the way we’re eating is leading our health, the environment, labor conditions, and animal welfare to ruin. What the many books that discuss this avoid, though, is the much harder question of what w e can do about it. People like the way that they eat, even when it’s catastrophic for them and the world they live in. How do you get consumers to change their behavior?
Brilliantly argued and meticulously researched, How to Taste Tomorrow is an exposé of how our tastes have been engineered for us by companies with vested interests in keeping us hungry for bad food. But Raj Patel makes a clear and forward-looking case that they can be changed back for the good.
Braiding together the hidden histories of how companies cultivate appetites for ultra-processed foods with eye-opening insights into how consumer behavior works, Patel has created a groundbreaking exploration of how we perceive taste, and a stunning account of how we arrived at our current food crisis. But unlike so many other books, he does the crucial work of exploring how this damage can be undone. With reporting from a cooperative farm in South Korea to a grassroots hunger-relief program in Malawi, and far beyond, How to Taste Tomorrow shows a groundswell of community-minded work from visionaries around the world who are working hard to reclaim our taste for the good, the just, and the delicious.
How do we change our food habits? We all know that the way we’re eating is leading our health, the environment, labor conditions, and animal welfare to ruin. What the many books that discuss this avoid, though, is the much harder question of what w e can do about it. People like the way that they eat, even when it’s catastrophic for them and the world they live in. How do you get consumers to change their behavior?
Brilliantly argued and meticulously researched, How to Taste Tomorrow is an exposé of how our tastes have been engineered for us by companies with vested interests in keeping us hungry for bad food. But Raj Patel makes a clear and forward-looking case that they can be changed back for the good.
Braiding together the hidden histories of how companies cultivate appetites for ultra-processed foods with eye-opening insights into how consumer behavior works, Patel has created a groundbreaking exploration of how we perceive taste, and a stunning account of how we arrived at our current food crisis. But unlike so many other books, he does the crucial work of exploring how this damage can be undone. With reporting from a cooperative farm in South Korea to a grassroots hunger-relief program in Malawi, and far beyond, How to Taste Tomorrow shows a groundswell of community-minded work from visionaries around the world who are working hard to reclaim our taste for the good, the just, and the delicious.
Our tastes have been hijacked. A trailblazing food-policy expert shows us how to reengineer them for a healthy, sustainable future.
How do we change our food habits? We all know that the way we’re eating is leading our health, the environment, labor conditions, and animal welfare to ruin. What t...
About the author
Raj Patel is an award-winning author, filmmaker, and academic. He is a research professor at the University of Texas, Austin. He has worked for the World Bank and WTO, and protested against them around the world. In 2016 he was recognized with a James Beard Foundation Leadership Award. He has written for The Guardian, the Financial Times, The New York Times, and Scientific American, among other publications. His books include Stuffed and Starved: The Hidden Battle for the World Food System and The Value of Nothing (a New York Times and international bestseller). He is the coauthor with Jason W. Moore of A History of the World in Seven Cheap Things and with Rupa Marya of Inflamed: Deep Medicine and the Anatomy of Injustice.
Raj Patel is an award-winning author, filmmaker, and academic. He is a research professor at the University of Texas, Austin. He has worked for the World Bank and WTO, and protested against them around the world. In 2016 he was recognized with a James Beard Foundation Leadership Award. He has wri...
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