Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
May 2012 · Hachette UK
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21 reviews
Ebook
368
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About this ebook
Former CEO and now chairman emeritus Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience.
"It is hard to imagine a more satisfying brew than this memoir." —Publishers Weekly
The success of Starbucks Coffee Company is one of the most inspiring business stories in decades. What started as a single store on Seattle's waterfront has grown into the largest coffee chain on the planet. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction.
Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that "has changed everything... from our tastes to our language to the face of Main Street" (Fortune).
"It is hard to imagine a more satisfying brew than this memoir." —Publishers Weekly
The success of Starbucks Coffee Company is one of the most inspiring business stories in decades. What started as a single store on Seattle's waterfront has grown into the largest coffee chain on the planet. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction.
Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that "has changed everything... from our tastes to our language to the face of Main Street" (Fortune).
Former CEO and now chairman emeritus Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience.
"It is hard to imagine a more satisfying brew than this memoir." —Publis...
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Ratings and reviews
21 reviews
Tanuj Sapra
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September 7, 2017
This is one of the most boring books. Had high hopes when I bought, couldn't finish it. Too many unnecessary details. No strong story as such, just a report. Similar to their coffee, starts good but loses character after a few sips. Generous with 2 stars.
2 people found this review helpful
Drew Lawrence
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September 10, 2019
Very interesting read from one of the CEO's of arguably one of THE most successful companies in terms of business model and how it treats it's staff (which is why it's model is copied by so many other companies). A great insight and an enjoyable read; assuming you like; a) coffee & b) reading about successful businesses....which I do :)
3 people found this review helpful
Sihle Mbhele
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February 22, 2022
All good
About the author
Howard Schultz is a native of Brooklyn, New York, who joined Starbucks in 1982 and has been Chairman and CEO since 1987. He lives in Seattle.
Dori Jones Yang has over fifteen years' experience as a reporter, writer, and bureau chief for Business Week in New York, Hong Kong, and Seattle. She lives in Bellevue, Washington.
Dori Jones Yang has over fifteen years' experience as a reporter, writer, and bureau chief for Business Week in New York, Hong Kong, and Seattle. She lives in Bellevue, Washington.
Howard Schultz is a native of Brooklyn, New York, who joined Starbucks in 1982 and has been Chairman and CEO since 1987. He lives in Seattle.
Dori Jones Yang has over fifteen years' experience as a reporter, writer, and bureau chief for Business Week in New York, Hong Kong, and Seattle. She live...
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