How To Become A Marketing Superstar: Essential Rules of Business Success
Aug 2010 · Random House
Ebook
192
Pages
family_home
Eligible
info
About this ebook
The idea of marketing is simple. The doing of marketing is hard. It is the marketer's job to generate revenue, to ring the cash register. Recent studies show that at least 90% of ads are not read or are unintelligible. Money is squandered because of weak messages, cluttered images and poor creative strategy. In addition, selling is one of the least efficient and effective parts of the marketing mix - 95% of all salespeople never ask for the order. If you want to find out how to get and keep customers and make that cash register ring, How to Become a Marketing Superstar is the book for you.
The idea of marketing is simple. The doing of marketing is hard. It is the marketer's job to generate revenue, to ring the cash register. Recent studies show that at least 90% of ads are not read or are unintelligible. Money is squandered because of weak messages, cluttered images and poor creati...
Discover more
About the author
Jeffrey J Fox is the bestselling author of How to Become CEO, and How to Be a Rainmaker and has been a hands-on marketing practitioner for 20 years. He is a Harvard MBA and founder of Fox and Co. Inc a premier marketing consulting company in Connecticut. Fox is the subject of Harvard case study that is rated one of the top 100 case studies, and it thought to be one of the most widely taught marketing case studies in the world.
Jeffrey J Fox is the bestselling author of How to Become CEO, and How to Be a Rainmaker and has been a hands-on marketing practitioner for 20 years. He is a Harvard MBA and founder of Fox and Co. Inc a premier marketing consulting company in Connecticut. Fox is the subject of Harvard case study t...
Rate this ebook
Tell us what you think.
Reading information
Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can listen to audiobooks purchased on Google Play using your computer's web browser.
eReaders and other devices
To read on e-ink devices like Kobo eReaders, you'll need to download a file and transfer it to your device. Follow the detailed Help Center instructions to transfer the files to supported eReaders.
