Platforms
apl 2027 · MIT Press
E-book
264
Pages
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infoCe livre sera disponible le 6 sánzá ya mínei 2027. Aucune somme ne vous sera facturée avant sa sortie.
À propos de cet e-book
What lies underneath digital platforms—their invisible architecture and governance that determine everything visible.
Every time you unlock your phone, stream a show, or start your car, you’re entering a world shaped by thousands of engineering decisions you’ll never see. Most platform conversations fixate on their visible canopy—business models, user experience, competitive strategy—the “leaves,” in a sense. Platforms by Amrit Tiwana excavates their roots.
The book begins with a simple DNA test that separates authentic from faux platforms, then traces the forces turning tractors, pacemakers, and elevators into platforms. Using the platform trinity, the author explores principles behind why platforms behave so differently, why superior technology doesn’t always win, and why—unlike products that reach a final form—platforms never stop evolving.
From there the book explains platforms’ two hidden root systems: The first system, architecture, shows how Lego-like “modular” design, frozen interfaces, and prefab building blocks let thousands of outsiders contribute pieces that snap into colossal systems. The second system, governance, describes where architecture confronts human behavior. Elegant architecture flails with poor governance, so both demand discipline.
Every time you unlock your phone, stream a show, or start your car, you’re entering a world shaped by thousands of engineering decisions you’ll never see. Most platform conversations fixate on their visible canopy—business models, user experience, competitive strategy—the “leaves,” in a sense. Platforms by Amrit Tiwana excavates their roots.
The book begins with a simple DNA test that separates authentic from faux platforms, then traces the forces turning tractors, pacemakers, and elevators into platforms. Using the platform trinity, the author explores principles behind why platforms behave so differently, why superior technology doesn’t always win, and why—unlike products that reach a final form—platforms never stop evolving.
From there the book explains platforms’ two hidden root systems: The first system, architecture, shows how Lego-like “modular” design, frozen interfaces, and prefab building blocks let thousands of outsiders contribute pieces that snap into colossal systems. The second system, governance, describes where architecture confronts human behavior. Elegant architecture flails with poor governance, so both demand discipline.
What lies underneath digital platforms—their invisible architecture and governance that determine everything visible.
Every time you unlock your phone, stream a show, or start your car, you’re entering a world shaped by thousands of engineering decisions you’ll never see. Most platform conversat...
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À propos de l'auteur
Amrit Tiwana is Fuqua Distinguished Professor of Internet Strategy at the University of Georgia.
Amrit Tiwana is Fuqua Distinguished Professor of Internet Strategy at the University of Georgia.
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