Revisions to this acclaimed book include updates throughout to position it in the contemporary landscape. Next generation developments are fully covered including new research on embodiment and experience, the role of hosting rather than directing, and the importance of detail.
New case studies from around the world including Nestle, Kraft, Tate and Canon continue the book's legacy of learning from real cases by looking closely at what happens and how it works. Finally, new material exploring improvisation and co-constructed stories completes the update and will ensure this book remains the leader in its field for generations to come.