Everything in Excess is Good

Diego Segura (Guadalajara, Mexico, 1994) is a distinguished industrial engineer, serial entrepreneur, speaker, and author, whose first book, Everything in Excess is Good (2022), reached international bestseller status. With his second book, You Are Not a Failure. From Failure to Unlimited Success (2024), Segura once again establishes himself as an authority in entrepreneurship and innovation.

A graduate of Universidad Panamericana, he earned his degree in Industrial Engineering along with a specialization in Engineering and Project Management. He also holds an MBA (Master of Business Administration) and an MSDT (Master of Science in Digital Technology) from Boston University, highlighting his strong academic background and leadership in technology and marketing. Passionate about technological advancement, Diego has participated in initiatives and studies in technology and artificial intelligence—including neural networks—closely following and drawing inspiration from developments and publications by experts associated with institutions like MIT and Harvard.

As the founder of innovative companies such as Grupo Seguc, Karby by Blanquident, and Constructora ST, Segura has been recognized as one of Mexico’s top entrepreneurs by Talent Land and as one of the leading entrepreneurs in Jalisco by Coparmex (a major Mexican employers’ association). His Blanquident project even led him to be a finalist for the 2019 Entrepreneur Award from Coparmex Jalisco, demonstrating his ability to turn visionary ideas into successful businesses.

Segura is also a prominent speaker and a passionate advocate for continuous learning. Through his involvement in platforms and events like Business Land @ Home and Entorno Empresarial, he inspires and educates young entrepreneurs across Latin America. His commitment to reading and education drives his mission to share knowledge and experience, motivating others to pursue their ambitions with determination and excellence.