Buyology: Truth and Lies About Why We Buy
Martin Lindstrom
Oct 2008 ¡ Penguin Random House Audio ¡ Narrated by Don Leslie
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7 hr 22 min
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Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts:
⢠Sex doesnât sell - people in skimpy clothing and provocative poses donât persuade us to buy products.
⢠Despite government bans, subliminal advertising is ubiquitous â from bars to supermarkets to highway billboards.
⢠Color can be so iconic that the sight of the robinâs egg blue of a certain famous jewelry brand significantly raises womenâs heart rates.
⢠Companies shamelessly borrow from religion and ritual â like the ritual, made up by a bored American bartender, of drinking a Corona with a lime â to seduce our interest.
⢠âCoolâ brands, like iPods, trigger our mating instincts.
The fact is, so much of what we thought we knew about why we buy is wrong. Drawing on a three-year, 7 million dollar, cutting-edge brain scan study of over 2000 people from around the world, marketing guru Martin Lindstromâs revelations will captivate anyone whoâs been seduced âor turned offâ by marketers relentless efforts to win our loyalty, our money and our minds.
Packed with entertaining stories about how we respond to such well-known products and companies as Marlboro, Calvin Klein, Ford, and American Idol, Buyology is a fascinating tour into the mind of todayâs consumer.
⢠Sex doesnât sell - people in skimpy clothing and provocative poses donât persuade us to buy products.
⢠Despite government bans, subliminal advertising is ubiquitous â from bars to supermarkets to highway billboards.
⢠Color can be so iconic that the sight of the robinâs egg blue of a certain famous jewelry brand significantly raises womenâs heart rates.
⢠Companies shamelessly borrow from religion and ritual â like the ritual, made up by a bored American bartender, of drinking a Corona with a lime â to seduce our interest.
⢠âCoolâ brands, like iPods, trigger our mating instincts.
The fact is, so much of what we thought we knew about why we buy is wrong. Drawing on a three-year, 7 million dollar, cutting-edge brain scan study of over 2000 people from around the world, marketing guru Martin Lindstromâs revelations will captivate anyone whoâs been seduced âor turned offâ by marketers relentless efforts to win our loyalty, our money and our minds.
Packed with entertaining stories about how we respond to such well-known products and companies as Marlboro, Calvin Klein, Ford, and American Idol, Buyology is a fascinating tour into the mind of todayâs consumer.
Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts:
⢠Sex doesnât sell - people in skimpy clothing and provocative poses donâ...
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Ratings and reviews
3 reviews
Willie Aquino
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November 24, 2022
biology is like a three-course meal exactly what I ordered appealing to the pallet and hit all the right spotsđđ
Umer Gali
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July 20, 2023
I request about school Media
About the author
Martin Lindstrom is one of the worldâs most respected marketing gurus. His previous book, BRAND sense, was acclaimed by the Wall Street Journal as one of the ten best marketing books ever published.
Paco Underhill has been profiled in The New Yorker and Smithsonian Magazine, has written for American Demographics and Adweek, and lectures widely on retail anthropology.
Paco Underhill has been profiled in The New Yorker and Smithsonian Magazine, has written for American Demographics and Adweek, and lectures widely on retail anthropology.
Martin Lindstrom is one of the worldâs most respected marketing gurus. His previous book, BRAND sense, was acclaimed by the Wall Street Journal as one of the ten best marketing books ever published.
Paco Underhill has been profiled in The New Yorker and Smithsonian Magazine, has written for Amer...
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