Sometimes you wonder whether your thoughts are entirely yours. You suspect people nudge you in ways you cannot quite name, and you scroll past dozens of ads a day without knowing what they leave behind.
That unease is not paranoia. Subliminal messages really are woven through the marketing you see and the conversations you have — and most people never learn to spot them.
This audiobook trains your eye, so the same principles of persuasion that can be used on you become something you recognize and understand.
In this audiobook, you'll discover:
You will also see the evidence sorted from the myths — including why the old claim that we use only ten percent of our brains simply does not hold up.
You do not need a psychology degree to see through this — only the right lens. Learn how influence really works, and make your next decision knowing it is truly yours.