2030: How Today's Biggest Trends Will Collide and Reshape the Future of Everything

Mauro F. Guillén

Jan 2021 · Bolinda · Narrated by Leon Nixon

1 review

Audiobook

10 hr 34 min

Unabridged

Eligible

Want a free 15 min sample? Listen anytime, even offline.

Add

Switch to the ebook

About this audiobook

Once upon a time, the world was neatly divided into prosperous and backward economies. Babies were plentiful, workers outnumbered retirees, and people aspiring towards the middle class yearned to own homes and cars. Companies didn't need to see any further than Europe and the United States to do well. Printed money was legal tender for all debts, public and private. We grew up learning how to 'play the game', and we expected the rules to remain the same as we took our first job, started a family, saw our children grow up, and went into retirement with our finances secure. That world – and those rules – are over. By 2030, a new reality will take hold, and before you know it: There will be more grandparents than grandchildren The middle class in Asia and Sub-Saharan Africa will outnumber the US and Europe combined The global economy will be driven by the non-Western consumer for the first time in modern history There will be more global wealth owned by women than men There will be more robots than workers There will be more computers than human brains There will be more currencies than countries All these trends, currently underway, will converge in the year 2030 and change everything you know about culture, the economy, and the world. According to Mauro F. Guillen, the only way to truly understand the global transformations underway – and their impacts – is to think laterally. That is, using 'peripheral vision', or approaching problems creatively and from unorthodox points of view. Rather than focusing on a single trend - climate change or the rise of illiberal regimes, for example – Guillen encourages us to consider the dynamic inter-play between a range of forces that will converge on a single tipping point – 2030 – that will be, for better or worse, the point of no return. 2030 is both a remarkable guide to the coming changes and an exercise in the power of lateral thinking, thereby revolutionizing the way you think about cataclysmic change and its consequences. A Macmillan Audio production from St. Martin's Press

Ratings and reviews

1 review

About the author

Mauro F. Guillén is one of the most original thinkers at the Wharton School, where he holds the Zandman Professorship in International Management and teaches in its flagship Advanced Management Program and many other courses for executives, MBAs, and undergraduates. An expert on global market trends, he is a sought-after speaker and consultant. He combines his training as a sociologist at Yale and as a business economist in his native Spain to methodically identify and quantify the most promising opportunities at the intersection of demographic, economic and technological developments. His online classes on Coursera have attracted over 100,000 participants from around the world. He has won multiple teaching awards at Wharton, where his presentation on global market trends has become a permanent feature of over 50 executive education programs annually.

Leon Nixon is a professional actor, playwright, and filmmaker. A Los Angeles native, he has performed in short films, web series, and on stage in dramatic and comedic roles. He is an improvisor, trained in Los Angeles and Chicago, and is part of the group that appears in the Guinness Book of World Records for Longest Continuous Improv Show at 150 hours.

Rate this audiobook

Tell us what you think.

Listening information

Smartphones and tablets

Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.

Laptops and computers

You can read books purchased on Google Play using your computer's web browser.

Flag as inappropriate