Ideaflow: Why Creative Businesses Win
About this audiobook
Brought to you by Penguin.
The single best way to have a great idea is to produce lots of ideas.
The number of new ideas your organization can produce is a metric for its ability to generate novel solutions to any given problem. This ideaflow is the most crucial business metric that you've never considered. Every business problem is an idea problem. How well you can solve those problems is how well you and your business can perform, navigate uncertainty, and develop innovations.
Drawing from their decades of teaching Silicon Valley entrepreneurs and Fortune 500 executives at the world famous Stanford d.school and leading innovative companies like Patagonia, Klebahn and Utley offer a battle-tested framework to exponentially boost your ideaflow. You'll learn how to:
-- Establish a brief daily creativity practice
-- Develop thousands of great ideas on demand
-- Run cheap, fast tests to determine which ideas will work
-- Persuade your team and organization on the importance of centering ideaflow
Are you ready to supercharge your organization's creativity?
© Jeremy Utley & Perry Klebahn 2022 (P) Penguin Audio 2022
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About the author
Jeremy Utley is the Director of Executive Education at Stanford d.school and an Adjunct Professor at Stanford's School of Engineering. He is also co-host of the popular web series "Stanford's Masters of Creativity".
Perry Klebahn (Author)
Perry Klebahn is a co-founding member of Stanford's d.school faculty. He is an Adjunct Professor and Director of Executive Education at Stanford d.school. He has served as COO for Patagonia and as CEO of Timbuk2.
