Successful Companies are Externalizations of the Identities of their Owners
J.-M. Kuczynski
Dec 2017 · Author's Republic · Narrated by J.-M. Kuczynski
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Audiobook
3 min
Unabridged
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About this audiobook
Harlan Sanders was a chef whose company (Kentucky Fried Chicken)makes food. Bill Gates was a computer scientist whose company (Microsoft) makes computer-software. Henry Ford was an automaker whose company (Ford Motors) makes cars. A company is successful when it externalizes the identity of its owner. A company is successful when it is its owner’s identity---when, in other words, it is its owner’s identity externalized. Business-success therefore isn’t about coming up with a clever idea: it is about knowing how to be oneself and get paid for it.
Harlan Sanders was a chef whose company (Kentucky Fried Chicken)makes food. Bill Gates was a computer scientist whose company (Microsoft) makes computer-software. Henry Ford was an automaker whose company (Ford Motors) makes cars. A company is successful when it externalizes the identity of its o...
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