Worth Every Cent: The 80/20 Way to Build What Your Customers Will Buy
About this audiobook
Make every product earn its place.
Every new product spends hours, cash and attention. The question is whether the right customers will buy it—and whether the business can deliver it profitably.
Worth Every Cent gives CEOs, owners and business-unit leaders a practical way to choose, fund and launch products that earn their place. Bill Canady brings 80/20 thinking to the choices behind profitable growth, from the customer problem to the last day of support.
Learn to:
• Find the customers and products that matter.
• Test the assumptions before committing scarce resources.
• Build an offer customers can buy and the business can support.
• Review the evidence, simplify responsibly and decide what comes next.
Audiobook by Bill Canady, narrated using a digital replica of his voice. The figures and reference tables described in the narration are in a separate 44-page visual companion PDF.
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About the author
Bill Canady has spent three decades running industrial and distribution businesses as a chief executive and board chairman, and he runs The 80/20 Institute, where operators learn to grow their companies on the Profitable Growth Operating System he built over those years. He is the author of The 80/20 CEO and The Rule of Three, and the host of The 1000-Day CEO podcast. His first job out of business school was in product management. He wrote this book for the leaders who decide what their companies build, and for the product managers who make those decisions pay.
